“Storytelling is the most powerful way to put ideas into the world today.” –Robert McKee
UXPA Norfolk presents: Storytelling in UX by Andrew Linderman
Hosted by Dominion Enterprises
150 Granby Street, Norfolk, VA 23510
February 19th, 2015 3:30pm – 7:30pm
Why is Storytelling Important in User Experience?
Many studies over the years suggest that our brains become more engaged by storytelling than hard, cold facts. Storytelling can benefit our everyday lives: from teaching effectively to finding a job, from building a startup to designing a website, from managing a team to improving memory. Storytelling can benefit everyone – software developers, graphic designers, teachers, data scientists, project leads, copywriters, journalists, sales people, and marketers.
Every day, we strive to articulate and share our work with the world. Wouldn’t it be great if we could present ideas better, connect with clients and members of our team faster and have more fun at work simply by telling a few amazing stories?
In this 3-hour long interactive workshop, designers will learn how to incorporate storytelling into their personal and professional lives. In the first part of the workshop, we’ll review important business narratives, tips for uncovering stories, and techniques for incorporating stories directly into design work. Then, in the second half of the workshop, designers will put these lessons into practice in breakout groups focusing on presenting and pitching. By the end of the workshop, all designers will have at least one story to share in a variety of settings and a deeper understanding of how to incorporate storytelling into their daily work with clients and co-workers alike.
About Andrew Linderman:
Andrew Linderman (http://www.andrewlinderman.com) is a writer, storyteller and story coach based in Brooklyn, NY. He teaches storytelling at Media Bistro, General Assembly, the Brooklyn Brainery and New York University, and is a volunteer story coach with the community education program at The Moth, a MacArthur award-winning non-profit dedicated to the craft of storytelling. Andrew is also the executive producer of Local Stories, a monthly storytelling series featuring New York’s best writers, performers and comedians.
Prior to his work in storytelling, Andrew trained as an actor and improviser at the Upright Citizens Brigade and the Atlantic Theater Company in New York City. Andrew is also a graduate of the University of California, Berkeley and has worked as a city planner, a radio DJ and an economist. He has lots of stories to tell, but promises never to tell them in the third person.
3:30pm — Registration on site (you must register on Eventbrite at least 24 hours before the event)
3:45pm — Introductions
4pm – 7pm — Workshop, breaks, and breakout groups
7:30pm — Wrap-up
What do I get with my ticket?
A limited number of tickets are available for this event, so please register soon. Early bird registration ends on January 31st. Late registration begins February 1st and ends February 18th at midnight. NO same-day registration is allowed.
- All attendees receive:
- access to Andrew Linderman’s three-hour Storytelling in UX workshop
- entry into the raffle for free copies User Experience books
- snacks and refreshments
- swag from local tech companies
- an invaluable networking opportunity with other UX professionals in Hampton Roads
There are different price points based on time of registration and membership status.
- Early bird tickets (until Janaury 31st)
- $65: Current members
- $85: Non-member ticket (includes 2015 full membership dues)
- Regular tickets (February 1st – February 18th)
- $90: Current members
- $110: Non-member ticket (includes 2015 full membership dues)
- Business registration
- If you send 5 or more employees to the event, you qualify for a discounted rate until February 18th
- This rate does not include 2015 full membership dues
Yearly membership dues provide exclusive benefits and event discounts for one full year. For more information about UXPA Norfolk membership dues, please visit: uxpanorfolk.com/membership/
Non-member Early Bird Tickets: $110 (early bird registration ended January 31st)
Business Registration: $65 (If your business sends 5 or more individuals,
you qualify for a $65 rate until February 18th)
Thank you to our sponsors! If you are interested in sponsoring the event with items or donations, please contact us.
“Storytelling is among the oldest forms of communication. Storytelling is the commonality of all human beings, in all places, in all times.” – Rives Collins